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26360: Re: Brand Loyalty (was Re: [MUD-Dev] Requirements for MM (wasComplexities of MMOG Servers))
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From: "Caliban Tiresias Darklock" <caliban@darklock.com>
Newsgroups: nu.kanga.list.mud-dev
Date: Wed, 1 Jan 2003 06:07:02 -0800
References: [1] [2] [3] <-newest
Organization: Kanga.Nu
From: "Dubious Advocate" <dubiousadvocate@hotmail.com>
> What you're asserting is an 85% retention rate.
Actually, what he's asserting is that 85% of your customers would
rather stay than go, which is a somewhat more nebulous form of
loyalty.
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