[Home] [Groups] - Message: [Prev in Group] [Next in Group]

nu.kanga.list.mud-dev

11026: Re: [MUD-Dev] Game design and gender: An interesting article

[Full Header] [Plain Text]
From: Cynbe ru Taren <cynbe@muq.org>
Newsgroups: nu.kanga.list.mud-dev
Date: Tue, 31 Aug 1999 12:32:32 -0500
Organization: Kanga.Nu
| rezo@darkstar.qx.net wrote:
| 
| On Sat, 28 Aug 1999, Marian Griffith wrote:
| >
| > There is no such thing as an emergent girl game market. There is only the
| > anti-girl marketing.
| 
| Those two paragraphs just summed up why few game designers aim for the
| female market.  It is a hard target.
| 
| [...]
| 
| The single biggest explanation for why game companies don't aim at girls,
| though, is that they really don't know how.  Marketing 101 tells you that if
| they could make a game guaranteed to sell 100,000 copies to girls they
| would.
| 
| Sterling @ Wyld Knight

Remember Purple Moon?  My wife's thesis advisor was a principal, and our hedgehogs
modelled for one game.

Purple Moon wrote specifically for the female gamer market (the name was picked as
deliberate "anti-boy marketing", to adapt Marian's phrase) and the principals lacked
neither smarts nor motivation.

My guess is that "It is a hard target." hits it right on the nose.

 Cynbe




_______________________________________________
MUD-Dev maillist  -  MUD-Dev@kanga.nu
http://www.kanga.nu/lists/listinfo/mud-dev