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16893: RE: [MUD-Dev] Movies bigger than games?
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From: Greg Underwood <gunderwoodhsd@earthlink.net>
Newsgroups: nu.kanga.list.mud-dev
Date: Fri, 30 Mar 2001 00:41:26 -0800
References: [1]
Organization: Kanga.Nu
At 01:01 AM 3/29/01 -0800, amsm2@hermes.cam.ac.uk wrote:
>On Wed, 28 Mar 2001, Matt Mihaly wrote:
<header clened up again>
>But doesn't it strike you that this is only the beginning of a new period
>in the gaming industry where merchandising *is* aggressive?
True. Lots of games are comming out with action figure lines as
well. AFAIK, Starcraft was the first reasonably sucessful one (those Zerg
figures sure did kick butt!). I know we've got pewter figures in the
"Collector's Edition" RA2 box, T-shirts, etc. Heck, I've seen a Tib-Sun
pop-can in the office of one of the marketing guys. It's not a new idea,
but I think it's time may be comming.
I think we're definitely in for more of the same. Games have started
advertising on prime-time TV now (how many times have you had to explain
what that Conqer's BFD commerical was to relatives? :), other advertising
based marketing tie-ins are sure to follow. Personnaly, I'm all for it,
but I'll admit I've got a personal stake in it. ;)
-Greg
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