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24784: RE: [MUD-Dev] Advertising Thread

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From: Richard Aihoshi aka Jonric <jonric@vaultnetwork.com>
Newsgroups: nu.kanga.list.mud-dev
Date: Sun, 25 Aug 2002 17:00:45 -0400
References: [1]
Organization: Kanga.Nu
At 11:53 AM 22/08/02 -0500, "Damion Schubert" <damion@ninjaneering.com> wrote:

> EverQuest did, however, have -HUGE- buzz, which is to say that the
> people who played early on said enough good things about the game
> to help the game hit critical mass quickly.  However, buzz should
> not be confused with advertising.

The buzz ramped up sharply in the last months before launch.  And in
some important ways, buzz is better than advertising.  Buzz = people
talking = active, top of mind awareness whereas advertising is
passive and easily not truly noticed or forgotten.

Cheers.

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