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25409: RE: [MUD-Dev] Picketing in Sims Online

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From: "Marc Fielding" <fielding@computer.org>
Newsgroups: nu.kanga.list.mud-dev
Date: Wed, 20 Nov 2002 16:07:49 -0800
References: [1]
Organization: Kanga.Nu
<snip>

McDonalds is known for requiring franchisees to adhere to a strict
set of guidelines (i.e. cleanliness, staff qualifications,
profitability, etc.) in order to maintain their license.

Regarding Sims Online, a particularly smooth approach would be to
require interested parties to sign/click-thru an in-game franchise
agreement to uphold the McDonalds brand before being granted the
right to build and operate.

It would allow positive exposure in a popular game while giving the
company recourse should a rogue Sim engage in "brand-diminishing"
activities. ;)

-Marc

---------------------
Marc Fielding
fielding@cutthisout.computer.org






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