nu.kanga.list.mud-dev

24773: [MUD-Dev] Mud Advertising

It occured to me that I recently ran a one-month ad campaign on a
site we'd never advertised on before (PvPonline) specifically in
order to track the effects from a limited, one-time campaign. We ran
it during the month of May, at a cost of $700, and since then, it
has generated, minimally, about $7400 in revenue. I say minimally
because we have no way of tracking friends of people who were
brought in by the PvPOnline ad, and given that word-of-mouth is the
single most powerful tool in this market, it's reasonable to assume
the ad actually generated a fair bit more than that. Further, it's
only been 3 months since the ad ended. I have little doubt the
customers we got from that ad will continue to generate revenue.

Awfully hard to argue with a > 1000% ROI. MUD advertising works,
period.

---matt
Ashcroft needs a beating.


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